Using Obsolete Effects

Viewers get easily attracted to designs that are creative with their new color schemes and font effects. So, businesses should not use designs with out-of-date effects. For instance, it would not be a good idea to use drop shadows effects, which were popular when graphic designing was just new simply because these will look obsolete.

Using Several Fonts

One of the major mistakes made by graphic designers is using too many fonts, which makes the message conveyed not too clear. Visitors get distracted with the different fonts in a design. When the fonts are consistent, there is continuity and it is easy to convey the company’s message and establish its brand identity. In choosing a font, it is important to consider the size of their piece and length of text.

Poor Execution of Gradients

It is best to avoid using too many poor-quality gradients. To create eye-striking gradients, they need to study the color wheel and know how to utilize trajectory graphic programs. They should see to it that the gradients match their design and are well executed.



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