Now that you’ve mastered the basics, you should be ready to go deeper, and learn some new advanced strategies.
The first trick to learn is how to optimize an ad campaign after it starts running. This will allow you to get better results from a campaign after you learn what is working.
“Advanced campaign settings” are, as the name implies, campaign settings that target deeper aspects of your campaign. You can configure advanced campaign settings when you are first creating your campaigns, yet advanced settings can be very useful to adjust after your campaign has started running.
This is because you’ll have real time data about how your campaign is performing. This includes data about your ideal audience, about which type of traffic is benefitting your ads, which devices are giving you the highest click through rates, and so on.